Hi everyone! I haven’t blogged much about my internship with Blood Battle, so today I’m going to fill you in. During these past weeks, I have revamped and enhanced the WordPress, and been rather active on both Facebook and Twitter. These social media platforms are extremely important because they encourage social participation, facilitate community, interaction, user-generated content, and most importantly can increase offline community building participation, which can increase blood donations (Blood Battle’s main goal). However, the upkeep of these platforms posed a challenge to the organization because it requires time to run a Facebook page, manage a Twitter, and update a blog.
Since I have hopped on board, I have been able to help them use social media as a resource in an effective and efficient way. The WordPress is still in the works, but is coming along wonderfully. I have recently finished the “Meet the Chairs” page, and thus far, it is the most visited page. If you’re wondering why, it is because I posted on Facebook about the newly updated page. While each of the platforms should be used with different approaches, they can each help drive traffic to one another. This reminds me of one of Drucker’s main points that he stressed in his piece “Managing the NonProfit Organization,” which is that it is extremely important to have content because if you have nothing to offer, there is nothing to communicate about. Facebook specifically has been a great tool for me to communicate messages, and to drive traffic to the blog. However, in order for me to to continue to utilize Facebook well, it is essential that the WordPress stays active so that I have content to share with the organizations fans and followers. This will be done with good writing skills, and the blogging tips that Mansfield suggests, so that the audience enjoys reading the post, but more importantly so that visitors to the page have a reason to return. Many WordPress visitors are driven to the page due to a post on Facebook or Twitter. This means that it is important to focus on those two platforms when trying to acquire new visitors and supporters.
So far, as I analyze my Facebook posts and tweets, I know that I have been able to successfully retain current fans, and that my efforts have kept them alert and engaged, which is exactly what I desired. While this has been encouraging, I really want to now direct my focus on acquiring new fans and followers. With the upkeep of these social media platforms I hope that the numbers will increase naturally next fall during the Blood Battle Challenge season when our audience in most engaged and activity levels are high.